Finding healthy ways to unwind after work is a growing concern for many young professionals leaving school and entering the workforce. While there are other ways to cope with stress, we recommend coloring as a way to escape the everyday monotony. Our Prismacolor campaign is focused on the destination names highlighting how these pencils shades can transport you somewhere more relaxing.
Prismacolor
Placed on the side of a highway, this billboard would get the message out to people stuck in traffic that the best way to unwind could be waiting for them at home.
A poster ad in an underground subway would target bustling commuters that relate to the strain of pacing themselves on their vacation days and need other ways to relax.
Readers of magazines such as Happiful and Better Mental Health can discover new ways to relieve their anxiety and de-stress.
Using Instagram will target younger people on social media and encourage them to buy the pencils and post their drawings.
Commuters at all times of the day can feel inspired to create their own masterpiece with just one box of Prismacolor pencils. This electronic billboard would go up in busy areas, with the digital imaging changing throughout the day to match the sky.
